Parmigiani established his company in 1975 as an independent restoration business. Within just a few years, his reputation for excellence and his penchant for perfection made him one of the most sought-after watchmakers. Parmigiani Fleurier centre enabled the brand to guarantee the unique and exclusive character of its creations. Parmigiani is a brand dedicated to creating horological masterpieces that excel in both beauty and technology. A master watchmaker and world-renowned restorer of antique timepieces, Michel Parmigiani Watch has set some of the highest standards in watchmaking for himself and his team of experts-standards that define the brand and set it apart from others. The unique watch has a transversal movement and is designed with a vertically-oriented face for easy viewing while driving.